NOTT MARKETING SERVICES

The Development Process

Nott Marketing Services begins the consultation process during the first conversation or email. We know that every client will have different reasons for establishing a company website. Before proceeding with an in-depth consultation, it will be important that we speak to the company spokesperson or decision-maker for the project. Consult our checklist to prepare.

Checklist

Your website will require the same planning as any marketing project prepared for your company. The advantage of website production over a printed brochure, besides the expense, is that new ideas and information can be published at will, at any time, for very little expense. So, what will you want to say about your company? These are things we will need for your project:

• do you have a deadline to meet?
• is this a new company or service?
• do you have an existing website?
• prepare a brief company history or introduction of staff
• describe your target market or typical customer
• will you be able to collect testimonials from your clientele?
• name two of your competitors
• do you intend to collect leads from the site?
• will you sell or collect donations from the site?
• do you have a logo, a design scheme, or preferred color pallette?
• will a photo gallery or short video be helpful in this production?
• give us 2 or 3 domain names (dot-com names) you would like, in order of preference
• what online and offline advertising campaigns are currently in use?

 

HOW MANY PAGES DO YOU NEED?   Determine the website's objective before outlining your project. It is easy to underestimate the number of pages needed for a portfolio, product catalog or store. Main pages include the home, contact, about the company, and a main product or services page. However, a cost-conscious new company with very little material in those pages can get away with a one or two page site. A website is a process which can and should have pages and material added into it later on.

 

WRITING COPY FOR NATURAL SEARCH   There are rules and guidelines in use on the web for search engine robots as well. The code behind the designed page should tell the ‘searchbots’ what the site is all about. Providing complete descriptions of every product you sell is of crucial importance.

 

PRODUCT PHOTOGRAPHY FOR YOUR ONLINE STORE   Quality photos of your products will help you sell yourself as a reputable merchant! Poorly lit or out-of-focus photos do not belong on your professional product catalog. If you cannot hire a product photographer, buy a new digital camera and take a photography class. In the long run, you will save thousands of dollars doing this yourself. I have sent my son out for onsite photography for several clients. If you are a local business and would like to hire Kevin, he will charge by the hour.

 

  Price List