Try Working Social Media Into Your Marketing
NEW - Introducing The Google +1 Button
Google is now rewarding social businesses with recommendations from your clientele, fans and happy customers... in your Google search results! On March 30, 2012 the search engine giant Google came out with a new button called +1. The Google +1 button will appear next to search engine results and AdWords advertisements. In the future, website owners and publishers will be able to add a +1 button to pages and articles on their sites. Read more here
Email Marketing
Depending on the type of service you provide and the scope of your territory, a permission-based email list can help you create exclusive promotional offers, introduce a new aspect of your service, or to introduce changes in your company in a very budget-conscious way. Collect the email addresses of the clientele you see in your office, and email an informative newsletter every few weeks. Nott Marketing Services can set up a subscriber database on your website server, and help you format an email newsletter. For more sophisticated tracking analytics and archive storage, we endorse Constant Contact Email Marketing. We'll help you polish up your letter with image placement, links, html embellishments, anchor tags, picture optimization, etc. as part of your site hosting - maintenance - support agreement... another value-added resource from Nott Marketing Services.
Start a Blog
Major search engines such as Google.com and Yahoo reward websites and content which is ORIGINAL and FRESH. Keeping an online diary, a weblog, or online newsletter, especially when linked to other websites, is a cheap and easy way to get ranked well on the web. Have you a listing in Merchant Circle? Get your blog started there, for free.
Establish a Company Facebook profile
After you have established your domain name and website, use social sites to supplement your promotion efforts. Networking websites are fast becoming the best place to get a lot of views - these sites are a cheap way to make announcements, test advertising campaigns or get immediate feedback on products or business activities.
Are you using Twitter?
Have a network and want to keep in touch with your public? See what the world is doing in real-time on Twitter.com, a micro-blogging service of web 2.0. Sites like these are being used by celebrities to develop or expand their brands, and may be an easy way to engage fans, so give it a look.